Friday, August 21, 2009

Save Our Sharks!

Found this powerful advertisement in ibelieveinadv.com.
I love sharks and this is such an important message I would love to spread.

The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.-charli

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